1. Introduction
This Privacy Policy explains how Aditiser Marketing Limited (“Aditiser”, “we”, “us”, “our”) processes personal data in connection with our website, enquiries, client delivery, and B2B business development.
We primarily serve business users. Where consumer protection or privacy laws in your country provide rights that cannot be limited, those rights apply to the extent required by law.
2. Who we are
Aditiser Marketing Limited
Auckland, New Zealand
Email: hello@aditiser.com
For most Website and outreach-related processing, Aditiser acts as the data controller (or equivalent under local law). Where we process personal data solely on behalf of a client under contract, we act as a processor and that engagement is governed by a separate data processing agreement (DPA).
3. Personal data we collect
Depending on your interaction with us, we may process:
- identity and contact data (name, work email, company, job title, phone);
- enquiry and correspondence content;
- technical and usage data (IP address, browser, device, pages viewed, referral);
- cookie and similar technology data (see our Cookie Policy);
- business relationship, contract, and billing data for clients and partners;
- B2B prospecting and engagement data (firmographics, professional contact details, outreach history, and interaction signals from tools such as Apollo where used).
We do not intentionally collect sensitive personal data through the Website. Please do not submit special-category data unless we have agreed otherwise in writing.
4. How we use data and lawful bases
We use personal data to:
- operate and secure the Website;
- respond to enquiries and manage prospective partnerships;
- deliver contracted services to clients;
- conduct proportionate B2B outreach and relationship management;
- analyse and improve our Website and marketing (where permitted);
- comply with legal obligations and defend legal claims.
Under the GDPR and UK GDPR, we rely on one or more of:
- Contract to respond to enquiries or perform a contract;
- Legitimate interests to operate the Website, secure systems, and conduct proportionate B2B outreach, balanced against your rights;
- Consent where required (e.g. certain cookies or marketing);
- Legal obligation where we must comply with law.
5. Retention
We retain personal data only as long as necessary for the purposes above, including:
- Enquiries: typically up to 24 months after last contact, unless a client relationship continues or longer retention is required;
- Client and contract records: for the duration of the relationship and up to 7 years thereafter for legal, tax, and accounting purposes where applicable;
- Marketing and outreach lists: until you opt out or we determine the data is no longer relevant, subject to legal minimums;
- Website logs and analytics: typically up to 26 months, or shorter where configured in our tools;
- Consent records: retained to demonstrate compliance (e.g. cookie preferences), generally up to 3 years from collection or as required by law.
We may retain anonymised or aggregated data longer where it cannot identify you.
6. Processors, subprocessors, and safeguards
We use service providers (“processors”) that handle personal data on our behalf, such as:
- website hosting and infrastructure;
- contact form delivery (e.g. FormSubmit or successors);
- email and productivity tools;
- analytics and tag management (e.g. Google Tag Manager);
- CRM and sales intelligence (e.g. Apollo.io);
- professional advisers where needed.
We use contractual safeguards, including Data Processing Agreements and Standard Contractual Clauses (or equivalent mechanisms) where appropriate, with relevant service providers processing personal data on our behalf. Subprocessors are bound by written terms requiring processing only on our instructions and appropriate technical and organisational security measures.
A current list of key categories of processors is available on request at hello@aditiser.com. Enterprise clients may request additional DPA terms or subprocessor information during contracting.
7. European Union, EEA, and United Kingdom
If you are in the EU, EEA, or UK, the GDPR or UK GDPR may apply. Subject to legal exceptions, you may have the right to access, rectify, erase, restrict, port, or object to certain processing, and to withdraw consent where processing is consent-based.
You may lodge a complaint with a supervisory authority in your country of residence or workplace. Our lead establishment for GDPR purposes is New Zealand; EU/UK representatives may be appointed if required as we scale operations.
Analytics and optional marketing technologies on the Website are described in our Cookie Policy. GTM, GA4, and Apollo load only if you choose Accept; Necessary only declines non-essential tracking.
8. United States
We do not “sell” personal information for money in the conventional sense. We may share data with service providers subject to contractual protections where appropriate.
8.1 California residents
If the CCPA/CPRA applies, California residents may have rights to know, delete, correct, and opt out of certain sharing for cross-context behavioural advertising, and not to receive discriminatory treatment for exercising privacy rights. Submit requests to hello@aditiser.com. We will verify requests as required by law.
8.2 Other US states
Residents of other states with comprehensive privacy laws may have additional rights. We respond to valid requests in line with applicable state law.
9. Canada
Where Canadian privacy law applies (including PIPEDA and provincial laws), you may have rights to access and challenge the accuracy of your personal information, and to withdraw consent where processing is consent-based.
For commercial electronic messages, we comply with CASL as described in our Terms & Conditions.
10. Australia
If you are in Australia, the Privacy Act 1988 (Cth) and Australian Privacy Principles (APPs) may apply. We collect information reasonably necessary for our functions, take reasonable steps to keep it accurate and secure, and allow access and correction requests.
Complaints may be made to us first at hello@aditiser.com, then to the Office of the Australian Information Commissioner (OAIC) if unresolved.
11. New Zealand
As a New Zealand company, we comply with the Privacy Act 2020 and its Information Privacy Principles. You may request access to and correction of personal information we hold about you, and complain to us or to the Office of the Privacy Commissioner if you believe we have interfered with your privacy.
12. Apollo and sales intelligence
We use or plan to use Apollo (Apollo.io) for B2B sales intelligence, contact enrichment, outreach, and where integrated measurement of engagement with our communications or Website.
Apollo may process, among other things:
- business contact details and firmographic data;
- professional profile and company information from public or licensed sources;
- email and outreach interaction signals;
- technical identifiers where tracking features are enabled.
Apollo acts as our service provider; its processing is also subject to Apollo’s terms and privacy documentation. We configure integrations to align with our commitments and applicable law.
Where legally required, individuals may object to processing related to business profiling, enrichment, or outreach activities conducted through third-party sales intelligence platforms by contacting hello@aditiser.com. We will assess objections under applicable law (including legitimate-interest balancing under the GDPR).
13. International transfers
We are established in New Zealand. Personal data may be stored or processed in New Zealand and other countries where our processors operate. Where transfers from the EU/EEA/UK require safeguards, we implement appropriate measures such as Standard Contractual Clauses or equivalent mechanisms.
14. Your rights and how to make a request
To exercise privacy rights, opt out of marketing, or ask questions about this policy, email hello@aditiser.com with:
- your name and organisation (if applicable);
- the right you wish to exercise;
- enough detail for us to locate relevant records.
We aim to respond within a reasonable period and, for GDPR requests, within one month where applicable (extendable where permitted). We may need to verify your identity before fulfilling certain requests.
To manage cookies, see our Cookie Policy or .
15. Security
We implement technical and organisational measures appropriate to the risk, including access controls, secure transmission where feasible, and vendor due diligence. No method of transmission or storage is completely secure.
16. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date will change accordingly. Material changes may be highlighted on the Website.
17. Contact
Aditiser Marketing Limited
Auckland, New Zealand
Email: hello@aditiser.com
Web: aditiser.com/contact