About Aditiser
Paid Media Expertise Based in New Zealand, proven around the world.
Aditiser is a paid media agency for rapidly growing businesses. For more than a decade, we have planned and run campaigns across 180+ countries and in 10+ languages, for businesses growing both at home and overseas.
Who we are
A senior team, built on global experience
When we started our challenge was no small task: help an online retailer go global, while building an infrastructure that would deliver across more than 180 countries.
This work taught us how to plan, execute and report with the local nuance easily missed by many agencies. Our most important lesson was hiring the right people, those who understand local markets, cultures and consumer dynamics.
Today we bring the same experience to established businesses in New Zealand, Australia and beyond, whether they are targeting one market or several.
2013
Aditiser founded
Started with a focus on paid search management for complex accounts in the Asia-Pacific region.
2013
Global partnership with iHerb
Began a long-term engagement managing paid media at scale across iHerb’s global markets.
2018
Multilingual expansion
Built native-language capability across APAC markets, including Japanese, Chinese and Southeast Asian languages, to support iHerb’s regional growth.
2020
More services
Added affiliate marketing, influencer programmes and white-label partnerships for agencies.
2021
Automation and systems
Built internal tools and automated reporting to support work across 100+ accounts.
Now
Global reach
A paid media partner for established businesses and agencies, in New Zealand and around the world.
How we work
The principles behind everything we do
Process
Systems over improvisation
Documented, repeatable processes keep every campaign consistent at scale.
Measurement
Data-led decisions
Every optimisation is backed by structured data and clear reporting.
Cultural intelligence
Global presence, local expertise
Campaigns in 10+ languages, shaped by the culture of each market.
Senior team
Senior people on every account
The people who plan your campaigns are the people who run them.
Multi-market
Built for more than one market
One plan and one budget, matched to each country you sell in.
Long-term
Built for long-term relationships
Our value grows over time as we learn how your business runs.
Leadership Team
Meet the leaders behind Aditiser. Our multinational leadership team brings paid media, client service and commercial experience from markets around the world, and sets the strategy and standards our team follows across every account and market we run.
Joshua sets the strategic direction for our clients and leads the team delivering it, from planning through to measurement and new growth opportunities. With 15+ years across digital, offline and omnichannel strategy, agency and client-side, he builds plans that work alongside any media a client already runs.
Joshua Herbst
Head of Client Services
Yukiko is usually the first person you'll speak to at Aditiser. She has worked across Japan, Australia and New Zealand, from managing B2B clients across Asia-Pacific to leading paid media in Japan, so she understands what it takes to grow in more than one market.
Yukiko Tomonari
Head of Business Development and Commercial Marketing
Ellie looks after our partner marketing and content, from affiliate programmes and creator campaigns to the content that supports them. She brings experience across APAC markets, including Korea, helping businesses connect with partners and audiences across the region.
Ellie Cho
Content, Affiliate & Influencer Services Manager
Jamshid builds the systems behind the scenes, from tracking and conversion set-up to custom scripts, automation and dashboards. With a background in software development, he creates tools that reduce manual work, connect our platforms and show us what's working.
Jamshid Rahmani
Head of Web, Automation & Reporting
Aleksandra Olenkova
Head of Paid Media
Testimonials
What our clients are saying
Aditiser has been an instrumental partner in supporting iHerb's global growth marketing efforts. Their operational reliability, responsiveness, and expertise have made them a consistent asset to our organization.
Neil Folgate
SVP, Global Growth Marketing at iHerb
iHerb's paid media program spans more than 180 countries across APAC, Europe, LATAM, and MENA. Aditiser was critical in supporting that program over the years.
Eric Eng
Director, Growth Marketing at iHerb
13
Years working together
2,500+
Campaigns run at once
180+
Countries reached
Our values
Our values guide every decision
Four principles shape how we work with clients and with each other.
Integrity
We do the right thing, even when it costs us.
We give honest advice about budgets, channels and results, including when the right answer is to spend less.
People first
We look after our team and use their strengths.
Good ideas start with people. We use AI and automation to support our team’s thinking, never to replace it.
Earned partnership
Trust is earned through delivery.
We earn it through consistent delivery, transparent reporting, and constant innovation.
Clarity
No smoke and mirrors.
We explain what we do in plain language, so you can make decisions with confidence.
Government panel
Working with New Zealand government agencies
Aditiser Marketing Ltd is an approved provider on the New Zealand Government’s All-of-Government Creative and Media Services panel, managed by New Zealand Government Procurement. We are appointed for Media Strategy and Social Media Services. This means New Zealand government agencies can engage us under pre-agreed terms and rates, without running a separate tender for each project.