Paid search
Show up when customers are ready to buy
Search campaigns for established businesses across Google, Microsoft and Apple Search, built around what your customers search for and measured on sales, bookings or qualified leads.
- Search campaigns
- Shopping
- Performance Max
- Keyword research
- Conversion tracking
- Landing page advice
The problem
Spending more on search, getting less back?
Search costs rise every year, and spend can easily drift into broad terms that never turn into customers. We start by analysing your tracking, campaign setup and current performance, then recommending how to maximise the efficiency of your ad spend.
The numbers
Paid media experience proven in 180+ countries
180+
Countries reached
10+
Languages
10+
Years in paid media
What’s included
How we run your search campaigns
01
Account structure
Campaigns organised by product, market or location, so you can see what each one returns.
02
Search term management
Regular reviews of what people actually typed, adding terms that convert and excluding ones that waste budget.
03
Shopping and product feeds
Feed checks and Shopping campaigns that show the right products at the right price.
04
Bidding and budgets
Bid strategies matched to your margins and goals, with budgets set by market or location.
05
Conversion tracking
Tracking checked and fixed before we optimise, so decisions are based on accurate data.
06
Clear reporting
A plain-English update on spend, results and recommended next steps.
Where we run it
Every search platform your customers use
We plan budgets across all three, so spend goes where your customers are searching.
Google Ads
Where most searches start
Search, Shopping and Performance Max campaigns, organised by product, market or location, with budgets tied to the sales and bookings each one brings in.
Microsoft Advertising
Reach the searchers Google misses
Ads on Bing, Edge and partner sites, often with less competition. We bring across what works on Google, then adjust bids and copy for this audience.
Apple Search Ads
For businesses with an app
Ads at the top of App Store search results, so people looking for an app like yours find it first. Measured on installs and what people do next.
How we work
A clear process, from review to results
1
Review
We start with your accounts, tracking and goals, and agree what success looks like.
2
Plan
A clear plan for each market and channel, with clearly agreed goals and KPIs.
3
Launch
Campaigns go live with tracking checked and tests set up from day one.
4
Improve
We keep adapting to what the data shows, improving results and efficiency over time.
5
Report
Plain-English updates on results and strategic guidance on what to do next.
Testimonials
See what customers are saying
iHerb's paid media program spans more than 180 countries across APAC, Europe, LATAM, and MENA. Aditiser was critical in supporting that program over the years.
Ready to get more from search?
Tell us about your business goals and challenges. The solution may be simpler than you think.
FAQ
Common questions
Which search platforms do you manage?
Google, Microsoft and Apple Search Ads, depending on where your customers search.
Can you take over an account another agency set up?
Yes. We start with a review, keep what is working and fix tracking and structure before making bigger changes.
How do you measure results?
Against the goal we agree at the start, for example sales, revenue, bookings, qualified leads, brand awareness or share of voice.
Do you run search outside New Zealand?
Yes. We have run search campaigns across 180+ countries, with ads written and checked for each language and market.