Paid social

Show up where your customers spend their time

Social advertising planned to reach your target audience. We help people discover you, remember you and come back when they are ready to buy, with careful planning and regular creative testing.

  • Brand awareness
  • Prospecting
  • Retargeting
  • Creative testing
  • Audience strategy
  • Catalogue ads

The problem

Being seen is easy. Being remembered is harder.

People scroll past hundreds of posts a day. To stand out, your brand needs to appear often enough, in the right context and channel, with creative that resonates with your target audience. Without a clear plan, budgets either chase quick sales without delivering awareness, or buy reach that never connects to results. We plan for both, so people notice you now and choose you later.

An activewear ad on a smartphone resting on a blue armchair

The numbers

Paid media experience proven in 180+ countries

180+

Countries reached

10+

Languages

10+

Years in paid media

What’s included

How we run your social campaigns

01

Full-funnel structure

Awareness, consideration and retargeting campaigns set up to work together, so people move from first seeing you to buying.

02

Creative testing

A monthly plan to test new ads, formats and messages for each platform, keeping the winners running.

03

Audience strategy

Audiences built from your customer data, interests and lookalikes, refreshed as results come in.

04

Reach and frequency planning

Budgets set so the right people see your brand often enough to remember it, without seeing the same ad too many times.

05

Tracking and Conversion API

Pixel and server-side tracking setup and troubleshooting to ensure platforms learn from accurate data.

06

Reporting

Results for every stage, from reach and engagement through to sales, explained in plain language with actionable insights.

Where we run it

Platforms we run

Budgets are planned across placements, so your brand shows up wherever your customers are scrolling.

Facebook

Reach people at scale

Build awareness and bring people back across Feed, Stories and Reels, using audiences from your own customer data or Meta’s wealth of audience signals.

Instagram

Where people discover something new

Feed, Stories and Reel ads that fit the way people browse, from first impressions through to shoppable product ads.

How we work

A clear process, from review to results

1

Review

We start with your business goals, agree what success looks like, then analyse your tracking

2

Plan

A clear strategy and execution plan for each market and channel, with clearly agreed goals and KPIs.

3

Launch

Campaigns go live with tracking checked and tests set up from day one.

4

Improve

We continually adapt our approach based on performance data, improving results and efficiency over time.

5

Report

Plain-English updates on results and strategic guidance on what to do next.

Testimonials

See what customers are saying

Aditiser has been an instrumental partner in supporting iHerb's global growth marketing efforts. Their operational reliability, responsiveness, and expertise have made them a consistent asset to our organization.
Neil Folgate
Neil FolgateSVP, Global Growth Marketing at iHerb

Ready to be seen in the right places?

Tell us about your business goals and challenges. The solution may be simpler than you think.

FAQ

Common questions

Do you create the ads?

We provide messaging framework guidance, plan creative tests, build the ads and can write ad copy. We do not provide creative services, however we do partner with an award-winning creative agency for any bespoke creative requirements.

How soon will we see results?

Paid social needs time to test and learn. We agree on testing periods/metrics up front and report on progress frequently.

Is paid social only for sales?

Depending on goals, product and target audience, social can work at every stage: building awareness, keeping your brand front of mind and turning interest into sales.

Can you run social ads in other countries?

Yes. Ads are written and checked for each language and market, with native speakers where needed.