Programmatic & Specialist Media
Reach audiences beyond search and social
Programmatic, connected TV, audio, digital out-of-home and more, planned by Aditiser and delivered with our network of specialist media partners. One strategy, one point of contact and one report.
- Programmatic display
- Online video
- Connected TV
- Radio and streaming audio
- Podcast ads
- Digital out-of-home
- Native advertising
- Retail media
The problem
Your customers don’t only search and scroll
People also stream TV, listen to podcasts, read news sites and see digital screens while they shop, travel or head out for the day. Reaching them there usually means finding the right specialist for each channel, then trying to join the results up. We do that work for you: we plan the mix, bring in the right partners and report on everything in one place.
What’s included
Channels we can add to your plan
Availability varies by market. We will recommend the channels that suit your audience and budget.
01
Programmatic display and video
Display and video ads across websites and apps, bought by audience, context and placement, with frequency caps and brand-safety controls.
02
Connected TV
Ads on streaming TV services, reaching people as they watch on the biggest screen in the house.
03
Radio, streaming and podcasts
Audio campaigns on commercial radio, music streaming and podcasts, timed to work alongside your digital ads.
04
Digital out-of-home
Screens in busy places such as transport hubs, shopping centres and city streets, scheduled by location and time of day.
05
Native advertising
Ads that sit within the articles and content people are already reading on news and lifestyle sites.
06
Retail media
Ads on retailer and marketplace sites, reaching shoppers close to the point of purchase.
How we deliver
Specialist partners, managed by Aditiser
Some of these channels need dedicated buying platforms, media owners or production teams. We work with a network of trusted specialist partners and manage them on your behalf. Here is how the work is shared.
What Aditiser does
- Plans the strategy and channel mix alongside your search and social
- Sets budgets, audiences and how success is measured
- Briefs and manages each specialist partner
- Checks campaigns before launch and reviews them every week
- Reports on every channel in one place
What our specialist partners do
- Provide access to buying platforms and media owners
- Book placements and handle the technical setup
- Produce audio or video assets where needed
- Supply delivery and performance data for reporting
You always know who is working on your campaigns. We name the partners involved before anything goes live, and you deal with Aditiser throughout.
How we work
A clear process, from review to results
1
Review
We look at your goals, audience and current marketing to see where specialist channels could help.
2
Plan
A clear media plan covering channels, budgets and partners, with targets you sign off.
3
Launch
Our partners set up placements, and we check everything before it goes live.
4
Improve
Regular changes based on reach, response and results across every channel.
5
Report
One plain-English report covering every channel and partner.
Ready to reach people beyond search and social?
Tell us your audience, markets and budget, and we will suggest which specialist channels are worth adding.
FAQ
Common questions
Do you deliver all of these channels in-house?
No. As a buying agency, we plan and manage every campaign from brief to execution, and work with specialist media partners for channels that need dedicated buying platforms, media owners or production. We tell you which partners are involved before anything goes live.
Who do I deal with day to day?
A Senior Account Director at Aditiser. You have one point of contact and one report, even when several partners are involved.
Is this only for brand awareness?
Depending on goals, product and context, these can be used for awareness, consideration or conversion. We agree a goal for each channel and measure reach, response and sales where tracking allows.
How do you measure results?
Reach and frequency, plus the lift in searches, site visits and sales, alongside the delivery data our partners provide.