International marketing
Advertising that works in every market you sell in
One partner to run your search, social, partner marketing and other paid media across every country you’re targeting. Strategy is adapted to local culture, checked against local rules and planned in line with your other activity.
- Paid search and social
- Cultural adaptation
- Local agency partners
- Advertising compliance
- Cross-market budgets
- Multi-market reporting
The problem
Markets run in isolation cost more than they should.
When local campaigns are run in silos, budgets drift, messaging becomes less relevant and nobody sees the full picture. Ads translated word for word miss how people in each market search and what they expect, and local advertising rules can catch you out after launch. We bring every market into one plan: localised for each audience, checked for compliance and managed against one budget.
The numbers
Paid media experience proven in 180+ countries
180+
Countries reached
10+
Languages
10+
Years in paid media
What we run
Your channels, across your markets
Each of our services can run across several countries at once, adapted for each market and managed together.
Paid social
Audiences and creative tested market by market, with what works shared across all of them.
Partner marketing
Affiliate programmes and creator work coordinated across regions and networks.
Automation and custom tools
Scripts and reporting that keep many markets running smoothly at once.
What’s included
How we make it work in each market
01
Localisation
Ads, keywords and landing page copy adapted by people who know each language and market, with your product terms kept consistent.
02
Cultural adaptation
Messages, offers, imagery and timing adjusted to local customs, seasons and buying habits.
03
Advertising compliance
Ads checked against each market’s advertising rules and platform policies before they go live, including restricted claims in categories such as health and supplements.
04
Cross-market budget control
One budget across every market, moved towards the countries bringing in the best results instead of being split evenly.
05
Local agency partners
We can work alongside agencies in your markets, acting as the bridge between them and your team so everything stays on one plan.
06
Multi-market reporting and automation
Every market reported side by side in one format, so spend and results can be compared like for like.
Cultural intelligence
Languages we work in
English
Japanese
Chinese
Arabic
Russian
and more
How we work
One process across every market
1
Research
We look at search demand, competitors, cultural trends, pricing and advertising rules in each market you sell in, or want to.
2
Localise
We translate and adapt your ads, keywords and offers, with people who know each language and culture.
3
Check
Every ad checked against local advertising rules and platform policies before it goes live.
4
Launch
Campaigns go live under one shared plan, with one budget managed across all markets.
5
Compare
Every market reported side by side, with budget moved towards the countries performing best.
Testimonials
See what customers are saying
iHerb's paid media program spans more than 180 countries across APAC, Europe, LATAM, and MENA. Aditiser was critical in supporting that program over the years.
Ready to grow across markets?
Tell us which markets you sell in, or want to, and we will show you how we would localise and manage them together.
FAQ
Common questions
Is this only for launching in new countries?
No. Many clients already sell in several markets and want them managed together, with consistent messaging, shared learnings and one budget.
Which markets do you cover?
We have run campaigns in 180+ countries, across APAC, Europe, the Americas and the Middle East.
Who writes the ads?
People who know each language and culture write or check every ad, adapting it to local customs as well as language.
How do you handle local advertising rules?
We check ads against each market’s advertising rules and platform policies before launch and flag any claims that need changing. For regulated categories, we work alongside your compliance or legal team.
Can you work with our agency in another market?
Yes. We can work alongside a local agency you already use, keeping them on the same plan, budget and reporting as your other markets.