Integrity
We do the right thing, even if it costs us.
Our values
Core Values
Our values are the lens we look through before every decision we make. For our clients, for our people and for the way we run our business.
People First
We protect our team and use their strengths. AI is a tool, but people do the thinking.
Earned Partnership
Trust not assumed. We earn this through delivery, transparency and constant innovation.
Clarity
No smoke and mirrors. We communicate our expertise simply, enabling clients to make decisions with confidence.
These values in practice
See how this shows up in the work: one embedded team, market-ready campaigns, and accurate affiliate operations.
Coordinating marketing across 180+ markets
How paid search, paid social, affiliate and influencer work run through one embedded team, with iHerb keeping visibility and final approval.
Turning global campaigns into market-ready advertising
How in-market research, transcreation and local review turn a global brief into advertising that can run in each market, including Japan.
Keeping affiliate programs accurate across four networks
How promotions, commission rules, partner reviews and compliance checks stay accurate across Partnerize, Impact, CJ and Awin.